Consumer Focus: Why Creative Strategists Matter

Creative thinkers are focusing on the most important consumer needs and highlighting the insights to get there.
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  • Description:

    In this course we explore the foundation of creative strategy: A partnership between dreaming and doing, theory and reality, in order to harness results within that grey area between the underlying business strategy and creative concept.

    What you’ll learn

    Using market research Study the marketplace Mmake recommendations about how the ads can reach their target audience Determine what type of ads your clients should purchase where they should purchase them Help organizations make key business decisions


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Consumer Focus: Why Creative Strategists Matter

Intermediate Level

Quick Glance:

1 Certificate Of Completion